Ogilvie Fleet launches standalone rental division as demand for short-term hire accelerates

Ogilvie Fleet launches standalone rental division as demand for short-term hire accelerates

A continuing boom in short-term hire business has led to Ogilvie Fleet launching Ogilvie Rental as a standalone division within the multi award-winning contract hire and leasing company.

In recent years Ogilvie Fleet’s short-term hire business has been transformed into a £4.5 million a year operation - up around 27% on the previous 12 months - with an expectation that turnover will top £5 million in 2018.

Fleet strengthens rental operations


Ogilvie Fleet has strengthened its daily rental operation as customers increasingly turn to the company for short-term hire solutions.

In recent years Ogilvie Fleet’s short-term hire business led by daily rental manager Ian Bennett has been transformed into a near £3.5 million turnover a year operation.

To support further growth Ogilvie Fleet has now recruited Mike Yardley to the newly created post of daily rental sales manager.

Growth of the daily rental business - a near quadrupling of turnover since Mr Bennet joined in 2013 - means that in the future Ogilvie Fleet is planning to target non-contract hire and leasing customers with its solution.

Furthermore, Ogilvie Fleet has introduced its own fleet of around 130 vehicles - comprising early-terminated leased vehicles from a wide cross-section of makes and models - that enables it to offer customers a flexible lease product: essentially a long-term rental solution with the ability to return a vehicle at any time without penalty.

Ogilvie Fleet operations director Jim Hannah said: “Ian and our daily rental team has been phenomenally successful in building up the business. Ian’s role has to date embraced both operations and sales and the volume of business means we are now at the point where we have recruited a dedicated sales manager.”

Mr Bennett will continue to lead what is a seven-strong team following Mr Yardley’s appointment, but will focus on managing daily rental operations. Meanwhile Ogilvie Fleet expects to further strengthen its dedicated daily rental sales team as future growth demands.

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